PDCA – Where does Surveyed™ fit?

What is PDCA?

PDCA (Plan-Do-Check-Act) is an iterative, four-stage approach for continually improving processes, products, or services, and for resolving problems. It involves systematically testing possible solutions, assessing the results, and implementing the ones that have shown to work. It is based on the scientific method of problem-solving and was popularized by Dr. W. Edwards Deming, who is considered by many to be the father of modern quality control.

The PDCA Cycle provides a simple and effective approach for solving problems and managing change. It enables businesses to develop hypotheses about what needs to change, test these hypotheses in a continuous feedback loop, and gain valuable learning and knowledge. It promotes testing improvements on a small scale before updating company-wide procedures and work methods.

The PDCA cycle consists of four components:

Plan – Identify the problem, collect relevant data, understand the problem’s root cause, develop hypotheses about what the issues may be, and decide which one to test.

Do – Develop and implement a solution; decide upon a measurement to gauge its effectiveness, test the potential solution, and measure the results.

Check – Confirm the results through before-and-after data comparison. Study the result, measure effectiveness, and decide whether the hypothesis is supported or not.

Act – Document the results, inform others about process changes and make recommendations for future PDCA cycles. If the solution was successful, implement it. If not, tackle the next problem and repeat the PDCA cycle again.

So, where does our SURVEYED fit?

The answer is……Check!!

Surveyed™ comes into the picture during this stage to review the experiment, analyse the results, and identify what you’ve learned. Let’s consider the following questions:

  • Did the implementation of the change achieve the desired results?
  • What did not work?
  • What was learned from the implementation?
  • Is there enough data to show that the change was effective?
  • Do you need to run another experiment?
  • How does the small-scale experiment measure up to the larger picture?
  • Is the proposed solution still viable and practical?

The answer to all the questions above can be answered through SURVEYED – AI-Based video reviews application.

Let us see how.

How does Surveyed™ fit into the check stage?

With Surveyed, collecting qualitative insights through video responses has never been easier.

It helps in collecting faster, richer qualitative feedback by combining the power of video with AI-based advanced survey functionalities like sentiment analysis, video stitch, Analytics, and much more to get authentic and impacting responses from those who matter most to you.

Few features of SURVEYED are to:

  • Capture powerful insights with the click of a button
  • Accelerate time to insight by Analysing feedback efficiently
  • Share powerful stories with your stakeholders
  • Understand customer experience
  • Humanize the customer feedback process
  • Gain unparalleled insights
  • Create impact by bringing the voice of the customer to life
  • Breathe life into surveys with simple integration and make them easier than ever before.
  • Get automated audio-to-text conversion
  • Get AI-based sentiment analysis and sentiment categorization.

Now, let’s answer the questions mentioned above with SURVEYED!

Did the implementation of the change achieve the desired results?

  • SURVEYED lets you crowd-source important feedback in the most non-intrusive way. By hosting a survey on your landing page, you can show customers how important it is for them to fill out this feedback so that you can start to understand how they’re feeling and what they have to say about certain questions, elements or ideas that are related to your business or product.
  • In addition, we also have the Survey Analytics feature which shows an overview of all of your response data points, organized into graphs so that you can quickly see the results of all information gathered at a glance and identify trends. Everything is simplified and presented to you in a wonderfully graphical way!

What did not work?

  • Surveyed’ s slicing feature lets you arrange and compare different parts of one stream at once by sorting through positive and negative reviews.
  • You can use our Stitch function to group a series of videos together, then compile them into one video response, making it easy to check what exactly went wrong during your even.
  • With Surveyed, you can instantly access all your surveys when you want to respond to feedback loops or trends e.g. Were there any slip-ups or does anyone need improvement?
  • We have various analytics available that can help you gauge customer satisfaction so you know if more attendees enjoyed themselves or not, for example, NPS-CSAT-CES score report analysis, survey analytics and so much more.

What was learned from the implementation?

  • Through our responses brought together in one place, you can gain valuable insight into what your customers say and feel as they interact with your product or service.
  • No need to even take notes! Our tool lets you categorize the responses by an emoticon, like whether a response is positive or negative in nature, or whether it’s an approval of a specific change to your product. This way, as a brand, you are able to make some guesses as to what your potential customer base thinks and feels about a certain product or service.
  • The point is that instead of trying to remember how people answered when the survey was live and sorting through all the comments individually, we’ve done the work for you by setting different colours to different types of responses (positive/negative) so you can focus on finding meaningful patterns between different groups instead.
  • We’re also happy to have made an option for answers to be selected as favourites so that you can easily access them when you need to without having to go back through everything again.

Is there enough data to show that the change was effective?

  • Investing in a survey tool with advanced analytics which lets you review all the collected data from your website or applications and external platforms like e-commerce sites, social media etc. where you can see reviews is an asset for any company. You don’t have to log into multiple email addresses or even different accounts for every site you wish to manage as our powerful tools can access all these places automatically so that there are no limits to what data you can collect about your brand.
  • After surveying the results, you’ll be able to get an inside look at how customers are receiving your project and even have the opportunity to respond directly to them via our review management tool!

Do you need to run another experiment?

  • Based upon all kinds of results and analytics discussed above you can draw a conclusion and make a decision.

How does the small-scale experiment measure up to the larger picture?

  • If you already gathered enough data to sift through during your experiment, with SURVEYED you can easily gain a much clearer perspective into how the market reacts to different ideas and designs.
  • Once you decide what to pursue, we help you organize your data in an orderly fashion and make it easy to understand. This can be done fairly quickly and effortlessly through our advanced tools and analytics. If the results are positive, it’s highly likely that you’ll want to run another experiment or even continue implementing the same change in strategic areas throughout your site design.
  • When more questions arise, we will be there for you! Surveyed has made things as easy as possible by creating unlimited surveys that would cost minimal charges and will let you gather as much data as you need - without having to worry about managing it or inputting everything into software yourself.

Is the proposed solution still viable and practical?

  • After acquiring all the necessary data using our surveys or external review sites or both, you can put that data to good use using our tools and analytics pages. The best thing about this is that you don’t have to do anything with it – just post the link of responses on your website or any social media of your choice, then watch as people vote on the importance of their choice and other people share their reviews in their own blogs afterward! It’s really simple to get a whole lot of buzz and results just kind of amplify everything.

Conclusion:

  • Now that you’ve considered what’s at stake when practicing PDCA in the context of a business environment and have come to understand how it relates specifically when it comes to making data-driven decisions on what to improve and include in your next project’s recipe book, you might have gotten an idea as to what Surveyed can help you with regard to executing this method at scale.
  • So what are you waiting for? Take us up on our invitation! Visit SURVEYED and make use of our handy service so that while helping you steer your business operations towards favourable waters, it’ll additionally help broaden your reach into a broader marketplace.
  • We have some additional tips available on our blog which go over some streamlined processes for administering surveys for when things aren’t going as expected, do visit our [](<* https://blog.spicyfy.io/>)Blog.

Source:

*Wanna know more? Check Surveyed™- AI Based Video Reviews App*

Author:

Poojitha G

(Business Analyst & Project Manager atSpicyfy Ventures LLC)